PENGUIN TEEN AUSTRALIA

Penguin Teen Australia is a sub-brand of Penguin Books aimed at young adult readers. They have had many successful books to share such as The Fault in Our Stars and Paper Towns by John Green, and Michelle Read’s Vampire Academy series. The focus is often about launches, reviews, previews, competitions and shareable content.

www.penguinteenaustralia.com.au

  • 2012
  • Penguin Books
  • Branding, Campaigns, Digital, Social Media/Online

ROLE

Forming the foundations with the logo and visual identity, I then worked to develop a cohesive and inspiring brand experience across print and online including responsive web design, icon design, social media and online, awards, email marketing and promotional material for events.


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RESPONSIVE WEB DESIGN

To reach the audience it was important to have a multi-platform responsive website (mobile, ipad and desktop). This involved working closely with the front and back-end developers to ensure the best result, from wireframes and UX/UI and pixel perfect designs.


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SOCIAL MEDIA

Branding for Penguin Teen Australia’s Facebook and Twitter pages



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Email Marketing

A custom design email-marketing template designed within Mail Chimp to communicate directly with the teen audience.


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Events

Promotional material for fan events and exclusive meet’n’greets with stars from movies made from Penguin books.


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Keep exploring the projects

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