MICHELLE BRIDGES

Michelle is this country’s most recognised and influential health and fitness personality and has had many successful bestseller books.

A major campaign to promote her new book Powerful Living; outdoor adshels, magazine ads, airport lightwalls (static and video), mall advertising for instore appearance (media wall and video), and online and social media material.

  • 2015
  • Penguin Books
  • Campaigns, Print/Advertisements, Social Media/Online

ROLE

From the pitch to finished artwork, I was responsible for producing a wide array of collateral for the campaign. From this the creative was built around the content of Powerful Living (exercise, mindset, and recipes) to provide engaging content and advertising across all platforms.

I managed the design, file setup, and concept for the videos (airport and mall advertising). Videos animation by Matt Collins.

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MichelleBridges_powerfulLiving_ads

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MichelleBridges_powerfulLiving_website

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Responsibilties: Design, file setup, and concept for the videos (airport and mall advertising).
Videos animation by Matt Collins.

 

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