DIAL-A-STORY

INTERACTIVE PHONE BOOTH

The interactive phone booth is a collaboration between Penguin Group (Australia) and Sandpit. The concept is centred on a unique, multi-platform storytelling experience featuring a real-world Penguin Phone Booth. The interactive experience allows Penguin authors to share their own personal, intimate stories with the public – and for the public to share their own stories in return.

The specially crafted Penguin Phone Booths are placed in various locations, kicking off in Melbourne, Australia. Participants can dial one of five authors – John Safran, Jamie Durie, Graeme Base, Father Bob Maguire or Maggie Beer – and hear an intimate story from the author’s own life. These are never-before-heard stories that give a unique glimpse into these five authors’ lives. Participants are invited to leave their own message. By sharing a story from their own lives, they join a growing online archive of wonderful Australian stories.

  • 2013
  • Penguin Books
  • Campaigns, Digital, Social Media/Online

ROLE

Working closely with Sandpit (Sam Haren & Daniel Koerner) and Kylie Robertson (Head of Creative, Digital & Emerging Products – Penguin Group Australia) I was responsible for designing the website, UX/UI, vinyl logo for the phone booth, unique barcoded physical cards for users, social media and online promotion and helping with project management.

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Archive

ICONS


PROMOTIONAL VIDEO

Short video to promote the launch of the phone booths and website


Video by Andre Sawenko


SOCIAL MEDIA

Promotion of the site was primarily through social media platforms

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INTERACTIVE PHONEBOOTH



UNIQUE BARCODED CARDS

Each user received a unique barcoded card with a signed message from one of the five authors to keep and retrieve their message on the website

Bookmark-Card

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