CHRISTMAS CAMPAIGN (2012)
Grand Gift Ideas was the 2012 Penguin Christmas campaign that reached across print, online and social. The brief was to promote books making great gifts, showing you’ve taken the time to think about the person receiving them a gift, and that they’ll be treasured and ‘leave a lasting impression’.
Working with renowned paper engineer Benja Harney who created three stunning art deco inspired motifs/stages. The golds and silvers were used create a luxurious experience to engage consumers and showcase the Penguin Christmas titles. Photographer Rob Palmer captured the beautiful scenes, and behind the scenes video footage.
- Penguin Books
- Campaigns, Print/Advertisements, Social Media/Online
Behind the scenes
A series of icons designed to be used in a online Gift Selector. Website designed and built by David O’Sullivan.